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Deals

A Brooklyn loft building trades 24% below its 2016 price

A 51-unit East Williamsburg property sold for $30 million, a concrete comp for today's multifamily pricing reset.

At a glance

30-second brief
  • A 51-unit East Williamsburg property sold for $30 million, a concrete comp for today's multifamily pricing reset.

  • 59 Bogart Street, a three-story loft building converted from industrial use in 2005, has traded for $30 million, according to property records and CBRE, with the 51-unit property above the L train's Morgan Avenue station drawing interest because of its transit access, recent conversion and nearby planned developments, broker Robert Shapiro said.

  • Buyer Jo-Ann Obergfell, a private investor who has served as president of Ellio's Pizza and G.A. Productions, took title through the LLC 59 Bogart, tied to a Brooklyn address.

59 Bogart Street, a three-story loft building converted from industrial use in 2005, has traded for $30 million, according to property records and CBRE, with the 51-unit property above the L train's Morgan Avenue station drawing interest because of its transit access, recent conversion and nearby planned developments, broker Robert Shapiro said. Shapiro and Ian Brooks negotiated for the seller, T30 Capital, and CBRE's Shapiro said the one- to three-bedroom units come with a lounge, gym, bike room and communal outdoor space.

Buyer Jo-Ann Obergfell, a private investor who has served as president of Ellio's Pizza and G.A. Productions, took title through the LLC 59 Bogart, tied to a Brooklyn address. Jeremy Salzberg, T30 Capital's co-founder and managing partner, signed the deed for the seller, along with two other organizations listed under the seller, and Sugar Hill Capital Partners, the firm's property-owning predecessor, bought the property for $39.5 million in 2016. That puts the deal at roughly $588,000 per unit, but the more telling number is the gap: $30 million is about $9.5 million, or 24 percent, below the 2016 basis.

Both trades sit in the same corporate tree, which makes the comparison cleaner than most sale-year-to-sale-year comps: T30 conducts new business directly while Sugar Hill served as the entity that owned the older deal, stripping out the argument that the 2016 number belonged to a different owner with a different cost structure.

The gap between the two trades shows how far underwriting has moved: a transit-oriented loft conversion from 2005 just traded for less than its 2016 price, meaning today's owners and lenders are underwriting current rents rather than the appreciation narrative of a decade ago. The 2005 conversion and the L-train position are exactly the value-add attributes CBRE says investors want, yet the price still clears below the last cycle's basis. The buyer, a private investor tied to a Brooklyn address rather than a core fund, fits the multifamily repricing this publication has been tracking: small and mid-sized deals are clearing at current cash flow. For operators holding similar 2015-2017 vintage acquisitions, 59 Bogart is a comp worth keeping, and with no rent roll in the coverage, the $588,000 per-unit price is the number to watch.

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